Product Identity

KT PI introduction

KT Product Identity lends a uniform design
personality to KT's products.
It allows customers to easily recognize
the KT brand and contributes to improving
product reliability and quality.
Through forms that are both attractive and
convenient to use, it offers customers an excellent
and holistic design experience.

Even newer KT PI 2.0

The new PI 2.0's beautiful and elegant design
scheme makes the product more valuable,
sustainable, and delivers pleasure to
our customers.

KT internet phone, view of up, left, front

KT's unique and consistent
product design formula

Based on a precise mathematical formula,
KT’s PI design is scientifically scalable to a wide
variety of devices.
By maintaining consistency down to the most
detailed design elements, convenience of use
is greatly increased.

Design consisting of a rectangular x,y,p structure of KT products.

many type of circle design in KT product. ex) buttons.

many type of ellipse design in KT product. ex) button, settop.

Worldwide recognition
for KT's PI design

KT PI has received international design prizes
in a total of 12 categories at global design awards
(Red Dot, iF, IDEA, Good Design).