Customer First Management

Vision of Customer
First Management

Customer satisfaction starts from service innovation. KT promotes the customer first and customer satisfaction management to realize the vision of ‘a world best CS enterprise which communicates through heart and faith.’ For this, we are providing emotion care services to continue to innovate wired/wireless products and services and touch customers. In particular, we have expanded the area of customer experience quality improvement to corporate customers and deployed pre-improvement of customer complaints before he/she perceives since 2015. KT will establish a customer experience quality caring culture through continuous improvements and become a genuine customer focus company.

System of Customer
First Management

KT, with a belief that value creation for customers is the KT growth, has built the 4 core areas of CS, network, product and channel, segmented customer experience into 2,000 stages and implemented companywide improvement. Also, the company runs an executive-led customer first council to secure execution of improvement, catalogs actual verification indexes and establishes performance verification system from customer perspective. We will continue to make an effort to develop customer-perceived no. 1 products and provide top-quality, differentiated innovative services.

CS Vision

A world best CS enterprise which communicates through heart and faith

CS Reflection

We will be “KT with feelings and emotions beyond the time of trust we’ve travelled so far”

Total CS in terms of Customer First

1

Customer
Experience
Quality First

Quality First

Start it from detailed customer
experience quality
satisfying hidden needssatisfying hidden needs

2

Change to
Customer First

Customer Needs Oriented

Field, simplicity centered on
customer experience quality,
convenience, resolving pain point

3

Differentiated
Customer
Service

Differentiated Performance

Global No. 1,
the world’s first,
quality competition